Since being heavily involved in this industry of virtual service providers, I’ve come across many VAs who are good writers. Most would delve into part-time article writing like 3 – 7 articles a week and others would go deeper into web content. Like most of these virtual assistants, there was a time I got my brain drained due to strictly-SEO-intended articles. Like who uses “benefits of ForEx” trading 8 times in a 400-word article? Keywords are like visit to my dentist. Horrible! Then there was this one time, I had to use “carpet cleaning company Name of Place” five times every 60 words. Boy, my English teacher would have had fits!
Anyways, when blogging became so in-demand, it was a breath of fresh Cambodia air! Of course, it would’ve been better like a beach in the Visayas if I blogged like I do now. Working with three online businesses, I had to blog like I owned their establishments. Or like I’m a goddess at their group of service providers! Hahaha! Well, I still do. It’s good work. I love writing! Researching for new, spicy information to keep their blogs fresh and fun was – well, fun!
If you’re wondering why employers usually require their virtual assistants to be good writers and have great conversational English, it’s because they want their business blogs to be alive! Probably you’re asking, why do they need it?
The answers are below. But before that, let me say that as long as you know how to speak and write English, blogging CAN be learned. Let me tell you a secret. Virtual assistants from India, Philippines and other parts of Southeast Asia aren’t English speakers at all. But they know how to construct sentences, convey ideas in an orderly manner and, well, they persist on learning. So that’s why VAs from these countries and region are most loved!
Anyways, to give you an idea why businesses want a good VA cum blogger, here’s why.
1. They want their business branded! As much as possible, they want to grab that identity and be identified with what they produce, what they provide and what they sell. Blogs are “humanized” means of getting these ideas across. Branding gets accomplished fast with good blog posts. If you write blogs that strongly pushes their branding efforts and see effective turnout, employers will consider you an asset to their marketing campaigns.
2. They want more traffic and blogging is a sure-fire mechanism to achieve this. Businesses know that blogs are powerful traffic magnets. So if their blogs (which you write) get noticed by more visitors, that’s good for business. With great blogs, you keep traffic coming – and coming back. So do learn how to write blogs.
3. They know Google loves blogs! This search engine is always out looking for quality blogs and get them ranked. Businesses hire good and experienced bloggers because they know Google would put on favorable position the posts that are most relevant and content-rich. Of course, your employers want their business to be found among the top results, not just Google but other search engines as well.
4. They are cost-cutting! Yes, businesses could do other marketing strategies, and most of the time, they spend thrice or more the cost of paying a talented VA. So if your blogs are giving your boss quality results, it’s only right to ask for a little raise. Just an idea.
5. The employers know blogs are easy and takes less time to implement. Longer hours outsourcing for their marketing efforts mean more bucks. Again, they need to cut costs and so they turn to VAs who could produce quality and potent blogs!
Now that you know why potential employers REQUIRE that you write and speak great English, learn how to blog! Write about various niches and businesses to practice. You could even write a weekly report about how your struggle to find work or reactions to world or local events. Pretty soon, you’d be good at blogging… and work will come to you.
My next post would be how to CREATE YOUR BLOG and use it as a portfolio. Watch out for it.
In the meantime, why don’t you comment here and see how your writing goes?