There’s an endless list of business marketing innovations today. Entrepreneurs and establishment managers alike would squeeze out all avenues just to get ideas that would boost their business. In fact, the flurry of ideas on propping up products, technologies and services are found almost in every website. For the most part, this is because of really stiff competition and the continued development of social media strategies to promote a business.
Even with a variety of social media options, Twitter is probably the most favored means of businesses. This is largely because Twitter is one of the fastest, easiest and yet most effective means to promote just about anything. Be it a new product getting ready for launching or a repackaged business deal, Twitter cuts the promo implementation sked by over half, and could be had for free. Also, using Twitter doesn’t require hours to learn, and yet encompasses all business marketing targets.
If you have not tried using Twitter to promote your business, or have not maximized its numerous potentials as the generation’s most powerful business tool, then it’s time to get on it. Here are five ways wherein you could use Twitter to effectively boost your business.
1. Event marketing. Any upcoming occasions needing hyped up won’t be so difficult anymore. Your Twitter account doubles – even triples – the scope of making such important announcements known. If you’re having important people for a product launch or holding webinars, Twitter would make the event infos be widely disseminated. Most of all, you’d get a fair idea of who’s coming. This gets you a good estimate of attendees before finalizing event arrangements.
2. Fun stuff over blatant selling. Unlike other promotional materials that speaks ”buy now” right away, Twitter is that friendly tool where you could highlight the fun. Of course, the selling stuff would come next. But not before getting some interesting phrases that inspires fun-lovers to dig deeper into your tweets. As it is, most people aren’t keen on getting hard-core product or service details thrown their way. You could have this goal disguised with fun, personal tweets and then promote and sell along the way.
3. Fast-track special product info. There’s no faster way than getting your message out. When you have a new line in your business or offering discounts for customers, Twitter is your best tool for this. In most instances, all customers want are the most important details about your services or stuff that you sell. In just a few words, your followers and their connection could already get the costs, availability or various product or service options in a single tweet. Post special discounts or clearance sales and it would sell like Grandma’s pancakes.
4. Grow a network. Like a support group for specific concerns, your business could be in a network that lends a helping hand. When in need of new employees with specific skills, they could retweet your posts, directly put @yournewstaff in their replies or mention your posts to their followers. Having a growing network means getting the opportunity to be found and find others who you could implement general reciprocity in terms of business promotions.
5. Real connections. All businesses value customer engagement. The good variety of followers becomes instant sources of feedback. It’s more than just connecting with people online; Twitter is like having a circle of critiques, a cheering squad, a court of jesters and wise men, even a good source of healthy debate and discussion on relevant industry issues. Point here is that you get real connections with those who follow you. When there’s interaction, there’s plus points for your business promotions. Besides, why pay for research on customer preferences when your followers could provide you with needed information?
Now that you know how Twitter could help promote your business, isn’t it time you opened an account?