Does your business website have a blog yet?
Good if you already have one up and running, eh? A business website blog is something that “humanizes” what you do and the person (yes, you!) behind the biz. For sure, your business website is gaining traffic because of the informative blog posts. It might be getting comments as well, those lovely posts you have in your blog. Maybe, here and there, it allows you to communicate better with your customers. Somehow you’re able to share your voice in the industry you’re moving about, be it web design, selling crafts or affiliate marketing. With your blog, people identify you as an expert in your field – a key player, so to speak.
But are you sure your business website blog doing well? Has it generated traffic and helped you reach your goals? Has it helped establish your brand and forwarded your branding efforts? Is your blog helping in your marketing and promotions?
Tsk, tsk. Not so, eh?
Well, don’t give it up just yet. Definitely, your blog will be able to boost your business website. All it would take is a little work, regular posting and apt SEO tactics and all. Or hire a blog writer who will take the monkey off your back. (Like me, me, me!) Many other businesses do so, mind you. Hire blog writers, I mean. And that’s why these biz owners put in great work on other aspects of their business and website because they have regular blog content from their writers! Easy, right?
If you’re still unconvinced about putting up your business website blog, then that’s another story. But if you’re willing to give it a go, here’s something – and more – that will surely make you want that blog up and running NOW!
With a business website blog, you would get the following:
Directly connect to and communicate with your audience and target market. Blogs are the most efficient way of proving your expertise on the field. Thus, you readily present yourself as an expert or a go-to when we’re talking about YOUR business. With great blog content, you reach out to more and your following or customers would increase as well. Having a blog in your business website allows you to effectively communicate with them so that they’d know about what you sell or provide as a service. You can also respond quickly to whatever concerns your readers throw your way. Customers or website visitors simply make use of the comments section, and they get response right on! Now, isn’t that easy customer service!
Generate buzz and traffic, and build online presence as well. As I said earlier, if you’re not sure about being able to cope with the blogging efforts, you could easily hire a blog writer to do it for you. An experienced blog writer would have the expertise to create posts that would generate buzz and traffic. This means making sure each blog is so inviting of queries, responses and “shares” or “likes” or “tweets” from your readers. That’s called creating buzz and generating traffic. It’s like what you have to say circulates fast and easy, even if you just post a blog once or twice a week!
As for building your online presence, blogs are known to be watched-out-for by search engines. When your posts follow the tenets of SEO, Google and other search engines would love your blog quickly! Not only will this effort end at a well-founded online presence for your business, it will also help establish your blog as the “authority” in your field.
Now, are you ready to get working on your business website blog?
Or do you want to know or learn the basics?
Tell me what’s on your mind…