Where is your virtual assistant career going? Do you have clients? What’s keeping you busy? Uh, does anybody even know you have VA services?
This is the trouble with many online workers. They simply have the skills and experience, but not the strategies in finding clients or marketing their services. If you’re one of the lot, then it’s high time you learn how to let people know you are for the taking!
With the advent of social networking sites such as Facebook, MySpace, Twitter and LinkedIn, a new advertising and marketing trend was born. Social media has then become a tremendous business potential, and allowed companies to market their products and services to a wider and more diverse clientele. Today more and more businesses promote their products and services through social media. With the great potential, your virtual assistance services should tap this channel to get the exposure you need!
Let’s look at a few numbers, right now. Facebook boasts of more than 500 million users. Twitter has about 190 million users, while LinkedIn reports about 60 million members. It doesn’t take a rocket scientist to realize the marketing potential of social networking sites. If you are not using social media to market and promote your products, services and website, then you are, indeed, missing out on the hottest way to find clients.
Social media is opening a lot of opportunities for businesses and entrepreneurs all around the globe. Being so, getting in touch with these entities and establishing a connection would sure boost your client base. For sure, they would appreciate you posting information that you have offered services they may need. Be prepared to send out proposals to the connections you have, particularly at LinkedIn and Facebook.
With social media, you can also update people with one-liners and wisdom on having a virtual assistant. Tweet about the benefits of having online help and outsourcing, or provide links which will help businesses to appreciate what a VA could do for them.
You can also venture into partnerships with other VAs and online workers another individual whose expertise you may complement, or vice versa. Forging working relationships with these people will get you more gigs and projects, even possibly a good employment post.
Without social media, you never would have been able to interact with potential clients and partners in real time. More so, people wouldn’t know about your offered services or be impressed with your portfolio and skills. But being there and being active on these social sites, you sure could find the next big thing to your VA career.
So how to go about it?
First you’d need to open an account and create a profile. Write a short description of the services you plan on marketing. Don’t forget to include a link to your website or your portfolio. Use the features that allow you to broadcast to all you contacts and regularly send information regarding what you have to offer, and respond promptly to any inquiries your contacts may have. It’s also a great idea to add a video to your profile that details the products and services you are offering, nothing like a great video to convey a powerful message about how important your product or service is to them and how it can help.
It may be helpful in your marketing efforts to be actively engaged with your social network, visit your contacts/friends profiles and join in any discussions, post comments, check out their profiles, videos, etc. Join in any groups that are related to the products and services you are offering.
Just continue developing your social circle and watch your connections increase along with the number of potential customers who may be interested in the products and services you have on offer. Soon you’ll have a thriving business through social media with the potential for unlimited growth.