One of the strong and quick gauges of success of any small business would be social media. Any social networking site could very well spell the increase in sales and profits. At the same time, the numbers of hours, connections, posts or tweets are good measures of traffic – later translated to customers. Of course, the content quality speaks very well for a business’ reliability and excellence. In short, the helpful, easy-to-grasp post or link you provide and share – they’re steps for your small business to make it big in your field. Social media, indeed, has a great role in making this happen.
Enough with those demographics and market studies on social media’s effect on small businesses! We all know that with social media, there’s increased traffic and subscription largely because of exposure. Plus, using networking sites are potent ways to get qualified leads which ends with improved sales.So within just a few months, any small business can actually already experience raking profits. With social media marketing and networking being relatively cheaper to implement, who could refuse?
Well, definitely not you, right?
Before you jump into the bandwagon, there’s something you need to know about social media.
First, it’s not about you but your audience. Yes, you may be an expert at something. But to be an appealing social media player, you’ve got to loosen up. Then let your customers, potential clients and site visitors share their ideas as well. The idea is to let them all experience that they’re important, being listened to or allowed to air their views. Definitely, don’t use social media for all-out promotions. It has to be all about the people who you want to buy your products or contract your services. Get them with your content, and from there, let it be all about them.
Next, you’ve got to have a social media marketing plan. Know your goals and then map out the road to get there. Have the bucks, people, strategies and means to assess your progress. Make sure you include your branding, promotions and other marketing strategies work with the whole plan. But while all that may sound too fast, you’ve got to take it slow. Being present and active in dozens of social network sites might be too overwhelming. Instead, focus on which is most feasible for your business, and work according to plan.
Third, be real when you’re there. A lot of businesses fail because their online presence isn’t felt. Or they ruled out the first idea – it’s about the audience, not you. Social media should be truly engaging. Listen to them and truly hear out what people have to say. Think of it as a window to showcase reliable and excellent customer service. Another thing to show your genuine presence would be engaging the audience and providing interesting bits and pieces about other industries. Remember, it’s not all about you all the time. So be a consistent, vibrant and passionate presence via the social media. Your small business will likely be more loved this way as opposed to forty tweets a day!
So if you’re thinking about using social media for your small business, you’re thinking right! After all, there’s more than great value in it. There’s a heart in it as well. And it’s yours.