Every website owner wants their website promoted. That’s something very elementary, but this discovery I something a content writer must know. Particularly, if you’re a virtual assistant or a web content writer, then you must be geared at producing the best quality output. Doing so would mean getting the website you write for ranking really high. Not only will your employer or client give you a pat on the back, mastery over content writing will land you a lot of good gigs out there.
Truth to tell, this is a continuing challenge, even for me who’s grown old writing. Don’t get me wrong. I do love to write. And I write anything, mind you. But there’s a day where a potential client comes with a good offer. The thing is: that client is from an industry where competition is so rigid. That would mean writing a really, really mean content that beats every other business in their area.
So where does that put me? Or other content writers for that matter?
Another challenge. That’s it.
One day at a time. One gig at a time. One client at a time.
It’s another challenge every time. Some challenges, I break down. Others I end with popping a bottle of champagne. NOT! Nah, just a little quiet celebration in knowing the content did good. But the lessons. Ah, the lessons. They never stop coming and all I can ever do is embrace them like mad.
But here’s some lessons I’ve learned over time. Sharing them with you, hopefully, would alleviate your appreciation for the people who write your content. Or who knows, would inspire others to get into content writing as well!
Lesson one. There’s no such thing as SEO content writing. When you’re tasked at writing content, it’s all geared at topping the search engines. Or should I say, content writing is ALL about search engine optimization. It’s different strokes for different folks, however. Some people prioritize posting of really good reads. Some clients think stuffing their content with keywords would make it shoot up Google’s first page.
Of course, a good content must employ tags, meta tags and descriptions, headings and all that. Let Google find your work, so to speak. But personally, the best content is one that make readers want to come back to the website AND learn some more, read some more.
Another lesson is that content writers must power up their article marketing efforts as well. It’s not enough to submit dozens of articles a week to the top directories. The submissions must be topnotch quality.
The same with blog writing: it needs to be a good read. The kind of blogs that catches the readers’ interest much – that they’d want to come back and learn some more. A few months ago, I had to admit that blogging isn’t just about rants, not-so-secret and random thoughts of people. Corporate blogging is gaining ground as well as giant and small companies hire bloggers for their websites. Businesses employ blogging for marketing and promotion – like mad.
In my observation, it “humanizes” their image because blogs are like forging a relationship with the clientele. The homepages, FAQs and other web content can be changed every two months or so. Kinda boring, yeah. But having a business blog post twice a week makes websites more interesting.
My most recent interest would be in writing press releases. It revived the once fervent journalist in me. But it has those really stringent technicalities that often put me off just as bad. Like writing in 400 words or less. Not using my favorite words. While press release writing is fun because you’re writing for the news people and entities, it is quite a bigger challenge. But yes, something I’ll keep doing for clients.
Well, OK. That would be all for now. I have a new challenge ahead. See you.