As you well know by now, keywords are used in just about every post or content. Every site must have them – and use it well. Search engines’ attention are quickly grabbed with these words and search terms, particularly how well they are incorporated into the whole content. Thus, every online business or website aiming for top rankings at Google must do effective keyword research.
If you’re a business owner, you don’t have to work on this. Find a virtual assistant who knows how to! Yes, keyword research is just one of the tasks that VAs could do. Or if you’re a VA recently instructed by clients to do keyword research, then it should be a breeze to mastering this task.
1. Start with the basics.
The first thing to do is to list down the basic keywords and phrases that are obviously needed by your client. For example, if you work for a real estate company in San Diego, then the most obvious keywords would be “San Diego real estate,” “real estate in San Diego” or “homes for sale in San Diego.”Have around 5-8 keywords and phrases in the list. Just remember, all these keywords, keyword phrases or search terms must be highly relevant to the industry.
2. Check the current rankings.
With the initial list you’ve made, your boss/client will likely want you to determine their rankings. To do this, you simply type in the keywords in searches and you get a fair idea. At the same time, you can determine which among the listed keywords are actually boosting the site’s ranks. Pick just two or three of the initial list and focus on those.
3. Go beyond the obvious.
Another way to determine really unique but profitable keywords would be going outside-the-box. While you’re working for a real estate company in San Diego, there are other possible keywords that aren’t ranking yet – but have the potential to be so. You include the price range, specific location or for varying lifestyles of potential buyers. Of course, you could also opt for any keyword suggestion tool. Yeah, it’s quicker this way. Because it’s a tool and it’s designed for that. Duh! But yes, Google – and sometimes, WordTracker – could provide surprising keywords that aren’t among the “obvious.”
4. Decide on a final keyword list. Once you’ve had the long, long list of obvious and not-so-obvious keywords, it’s time to narrow it down to just three to five. Prioritize the list with the highest priority being the most relevant. Read: most searched by customers on the net.
At this point, just don’t forget that even when you have the final list, this must undergo overhaul after a certain period. Change of keywords and search terms then must be conducted regularly. But that shouldn’t be a problem. If you already know how to do keyword research, it should be easy, eh? So go ahead and add another skill to your being a virtual assistant! Point out this new skill to your client and maybe… get a raise?