Among the many ways to promote your client or boss’s products or services online, Facebook marketing is the easiest to implement. In fact, the effectiveness of Facebook as a tool for marketing has drawn virtually all businesses to use it. After all, with millions using Facebook daily, the efforts are all worth it. All a business would need is an efficient strategy – and an experienced virtual assistant to handle it!
Suffice it to say that for a business, Facebook build credibility, increases traffic and, yes, employ a versatile marketing platform. Facebook is equipped with tools and applications that could doubly boost any business’ marketing. A good example would be the Facebook page specific for businesses and which takes place of the personal profile for individuals. So if you’re hoping to include in your portfolio an experience at Facebook marketing, then it’s important to know how it works.
First that you should note is that it’s nowhere near your daily routine at the site. It’s that times fifty times the effort, plus you must be knowledgeable at marketing. If you haven’t tried this or just have very little experience at it, the key to success would be implementing these strategies below.
Given your client/employer already has a business account at Facebook, all you would need is to go straight its daily management. If not, then you can – if you’re tasked to – create a business account for your client/employer. When you have made and activated the business account, you can make full use of a Page. Simply said, the Page is one of the many features of this social networking site where businesses can display details about products or services, promos and deals, and all others that could boost sales.
Now, the Pages aren’t at all difficult to manage even if it’s “business-ized.” In so many ways, it is like a personal profile page; and like it, it also allows others in your list to post anything on the wall. The main difference would be profile pages can be set to be viewed by selected people, even within your friends list. As for a business page setup, they come designed for companies big and small and whatever forms of businesses. There are even pages for celebrities, a line of products and many others.
So once you’ve set up the Facebook page for your client/employer’s business, it’s time to proceed to engaging with the followers. This means keeping your page wall active with updates such as product launches, discounts for the services, freebies and many others. When you post any information on the page wall, all the followers will automatically have it in their feeds as well. Thus, you are disseminating information in just a few clicks but with such large, powerful scope. I’ve come across – and learned a lot! – from Lucien Bechard’s article on very easy-to-learn strategies and they’d sure help you as well.
What you need to do next is create the profile – the integral part of any business. You can ask your client/employer how to go about it. But if you’re given a free-hand at this (and believe me, most of the time, they leave it up to their Facebook VAs!), then you can go ahead and do so. The profile must contain all the information that tells visitors and followers alike what they must know about the business. It is important to fill-up the bio area with essential details. Make sure to highlight what your client/employer’s business is all about. Also, like a credible Facebook page, provide pictures of products, business owners and others.
Apart from followers, it’s mighty important to link the Facebook pages to groups, starting particularly those that would be interested in your client/employer’s business. The make use of the events interface as well. With everything that’s going on with business such as promotions, opening of a new branch or relocation and others, get these information up on events.
Then don’t forget the all-too-powerful newsfeed. This is the best tool to keep potential customers updated about anything that the business has in store. It is also the newsfeed where you could generate information about clients’ changing preferences; at the same time, the newsfeed could provide other valuable feedback.
The Facebook Pages also comes with an advertising and analytics systems. Thus, it allows your client/employer to see through stages of progress with your work. Online businesses with Facebook Pages have also employed the feature called marketing solutions which allows updates and sharing much quicker. If you’re provided with details as to advertisements, it’s best to consult with your client/employer on how you’d run it in their business Facebook Pages. As in every specific action on managing their Pages, just ask on the specific ways to handle things. From there, all you’d need is the dedication, creativity and genuine connection so that their Pages will truly become an effective marketing platform.
From my experience, Facebook marketing doesn’t take more than an hour each day. So if you could learn and master how it works in two weeks, then you’re good to go at being a Facebook marketing VA!
Now that you know, be sure to point out to your client/employer that you could actually work on their Facebook marketing endeavors. Who knows? You might just get a raise real soon!