If you say you are, well… That’s five giant steps closer to your restaurant success!
But first, you need to master the most effective ways of using Twitter for a restaurant business. It’s not enough that you have an account, log on and tweet daily and click on people you want to follow. As a social media tool, Twitter needs to have a dedicated and creative person behind it. This means close to 24/7 online presence, with highly relevant and greatly persuasive tweets posted for the period.
If that sounds a lot of hard work, yes, it does. But who said you need to stare at your PC all the time? It’s like cooking, you see. You get all the ingredients and utensils ready, get the oven or stove prepped, and organize your task ahead. Once everything is set, you’re on your way to cooking – errr, Twittering your restaurant specialties, promos and news without a hassle. Just like cooking, there will be moments you could leave the dish to cook while pursuing other tasks. After a few moments, you could smell the aroma of a delectable number of Twitter followers, mixed with the succulence of customer feedback and spiced-up re-tweets of your famous dish.
No doubt, the whole idea is inspires you to get an account quick. Like right now.
Just you wait, restaureur! Here’s the five keys to effectively use Twitter for your business.
1. Display your brand. Your Twitter account should speak for what your restaurant is about. People always want to know who and what they’re connecting with. But don’t just be their potential follower! Display the best of your restaurant, with an attractive and assuring approach. Put a catchy picture in your profile, like the souz chef holding out a plate of your specialty and wearing an apron printed with your business name.
2. Qualify who to follow. While it’s considered sane to follow everyone you come across, it would be best to follow your targeted clientele. Like the people within your town and nearby towns. Then search for other similar businesses, potential partners like event planners and small organizations. They’re likely to notice you more than the big-time peeps and celebrities! But of course, having the state’s pro-sport teams, world-renowned news anchors and Hollywood stars among your followers is also a way of getting more attention. Point is, when you qualify who to follow and how to manage your time on Twitter, this method of following will definitely save you time.
3. Tweet wisely and with a heart. The most common mistake of smaller businesses at Twitter would be dumping plain links, or just nonsense tweets or totally promotional stuff every few minutes. Put heart in what you post by engaging your followers and customers. Have a merry variation of information about your weekend discounts, trends in food services and even local and national news. The mix of tweets you post will assure people there’s a human behind the account, and one that cares about what they say or think. While customers do want updated details of your menu, they’d love inspiring and fun stuff about your employees, latest guests and that interesting talk show or ballgame you watched last night. And by the way, do shorten the URLs. It bothers the Twitter nation if you don’t.
4. Get on those tweets nicely. Check who retweeted your posts and express thanks via reply. Find interesting tweets and retweet them, or cite the person with warm affirmations of their posts. You build friendships this way. Also, when someone tweets directly to your or your business account, respond as soon as you see the post. It would make your followers appreciate that you attend to their concerns. In particular, these tweets will mostly be queries about your business, so a quick reply is like an immediate action on concerns. When implemented, this will make your Twitter account a reflection of your business’ excellent customer service.
5. Follow through. Make sure you get updated of your recent followers and copy-and-paste a pre-formatted direct reply to them. Do read about those who joined the ranks of your fans, and mention anything about their business, where they live or went to school. Indicate in your message that you did take time to learn about them as your new follower. It makes them feel good, and you’d get their attention because you made them feel special and worthy of your time. Like getting to those tweets, following through your new and existing connections at Twitter builds a good restaurant image online.
Ooops. And one more thing. Don’t believe it when people say you’d need additional staff to manage your account. Your front desk, manager and anybody in your employees’ roster could do it. So when you plan how to go about using Twitter for your social media marketing, make sure you’d include staff schedules on who’d be tweeting your way to profits and success.
So there goes. You now know the five most effective ways you could use Twitter to propel your restaurant’s success. Implemented with a good sked and clear strategies, Twitter would be that cheapest way to drive in more customers to your resto; ones who are assured of the best food and service – as witnessed on Twitter.