Yeah, yeah. Business is slow and boring. Something’s not working your way. But does that warrant giving up your website.
No. As in N. O.
Why? Because something’s cooking up real fast with Zuck and his peeps at Facebook. It’s called the iFrame, I heard.
So, what is this Facebook iFrame? And why do I have a brow-rising feeling about this? Is it really a good idea to trash your own website in favor of Facebook? Stephen Haines, a commercial director of Facebook in the U.K thinks so.
Why, you ask? First of all, a Facebook iFrame promises to be “a complete website” for your business because your Facebook page can now have multiple pages – email contact forms, sales pages, Landing pages, Reveal Splash pages, HTML 5 videos, Photo Galleries, Lead Capture opt-ins and blah-blahs. Yes, Facebook has some impressive features, and they no doubt will rule the Internet world sooner or later, but will they really be a good replacement for corporate and small business existing websites?
I don’t think this is such a brilliant idea. Would you rather trash your old existing website to totally start from scratch?
I am aware that this issue is raising a cloud of alarm for many companies. Other company bigwigs are shouting outrageous over this claim. While Facebook has the active user that can drive traffic to our site, will our business even be safe on Facebook? Remember last January when facebook’s very own founder , Mark Zuckerberg’s Facebook page was hacked? Will our facebook page be spared from such? Will our facebook page even be spared from the constant server bug-down due to site maintenance? Will our facebook pages be differently user-friendly than the rest of the pages? Will our facebook pages be spared from constant misunderstood changes? Do we have what it takes to control what we don’t want our website to be?
Now, think about it. Just think about it.
There is a big difference between really owning a site and owning a facebook site. I, for one, won’t feel comfortable putting my business in the hands of some developers which I have no control. While facebook provides a great avenue to respond with fans, remember, it is still facebook. There is something in your own website that facebook doesn’t have – a sense of ownership.
At the end of the day, having your own website is like having an office in the comfort of your own cubicle as opposed to working on the streets. Having your own website would mean having a unique identity that will distinguish you from just being a mere facebook page.
Now let me say it loud and clear for the very last time. Yes, you still need a website.