Just hold it right there and let’s sit down and have a talk. You must take caution before you use Facebook for marketing, and I want to kinda explain over coffee why. Here goes:
In the internet world, whenever you register for some webpage, be it for personal or business matters, there is always that “term of service” (TOS) that one must “agree” before you are granted the access to the site. Now, what are these terms of service? It is basically the company or the website policy, rules and regulations governing the site use. Most people are either too lazy or too excited to even read it and miss out the very important facts of use. I’ll tell you what. Terms of service are there for a reason. One, it’s meant to be read! Two, it’s there so you could make an agreement with the site moderators/owners. And three, it is for the benefit of everyone using the site.
So if you are using Facebook for your business, you might as well review the terms of service that you have automatically agreed with, without actually reading them. Let me site some lines from the Facebook TOS that I bet you didn’t know existed.
Just have one profile.
If you are keeping more than one profile – for your business and for personal, you are violating the Facebook terms of service. The idea here is that, you can actually make a Facebook Fan / Business Page using your Personal profile as the administrator, this should solve the problem in distinguishing business threads to personal threads. Plus it can save you enough time from logging in and logging out to switch which page to view.
Contests are a big no!
The Facebook promotions guidelines states that “You will not administer a promotion through Facebook, except through an application on the Facebook Platform. Administration includes operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners.” But don’t worry. Facebook does allow you to use third party application for this.
Never use the FB logo or lingo in your ads and promos
As in any other website, Facebook limits the use of “Facebook logos, trademarks, site terminology (including but not limited to Facebook, The Facebook, FacebookHigh, FBook, FB, Poke, Wall, and other company graphics, logos, designs, or icons) in any ad without their consent.
So, did you know about these? Did you also know that the TOS is subject to revision we may never know unless we take time to read them? Although these terms are beneficial to all, we should always exercise caution in attempting to promote our businesses. After all, we have agreed to the terms of service, we must also follow the rules.