Since social media is today’s trend in advertising and promotions of many companies today, it is highly important to pick the best social media manager. With the growing numbers of those who claim to be “experts” or “experienced,” the search could be mind-boggling. But for business owners, picking one from amongst the mass is all about finding the right one to entrust with their delicate and prime business concerns.
I have seen a list of “must haves,” “nice to haves” and “bonus points” that can be helpful in searching for the right and exceptional social media management person to do the job. I say, to become an exceptional social media manager, your must also be GREAT:
G – Good in writing and communication skills
A good social media manager is someone who can write effectively and be their own critic at the same time. Companies cannot afford any misinterpretation and misrepresentation running around their business websites. Communication is the key to this. Reach out to the people around you and learn from them, engage in conversations. Learn the “social” aspect of social media marketing and enjoy what you are doing.
R – Responsible and reasonable
A good social media manager must be able to meet deadlines promptly, if not ahead of time. If you cannot cope with the pace, at least be reasonable. Social media is a fast-moving game; every tic of a second is golden so manage your time well.
E – Excellent Strategist
Since social media marketing is a strategy, it is a must that social media manager should possess adequate knowledge of how it works. If content and email marketing or search engine optimization poses a problem for you, maybe it’s time to think about it. Remember, this is a tough competition, other social media managers out in the field are already equipped with the latest tools and plug-ins. Strategize your way to the ladder, keep those curiosity-meter working, explore your advantages and conceive yourself to be the best.
A – Actively Involved
Social media is a tough game with lots of eager a-plus competitions. To make yourself the best out there, be actively involved in your projects. Read the background, understand the details, and work with passion. Don’t just sit there and play “boss”, be well-informed and participate in social media campaigns. You will learn the trick of the trade from there.
T – Team-Player
Hardworking as you may be, there are some things in life that you just cannot do all by yourself. Acknowledge the fact that social media marketing is not a one-man game. Everything that you have excellently achieved, you owe it to the team. Be thankful to your team members for the dedication to work and for making the effort for the benefit of all.
So for those social media managers out there let me ask you this question: have you got yourself the GREAT traits to become exceptional? It’s never too late to be one. So think about it.